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Why Still Blog in 2022?
With the rise of social media (LinkedIn, Instagram, Tiktok, and Facebook), you might be thinking if creating a blog in 2022 is still worthwhile. Every year around this time, a rash of “is blogging dead” blog entries appears. This begs the question: Is blogging still a viable business and growth strategy as we approach 2022?
Rank Up: Voice Search SEO Strategies
Voice search has dominated the search scene in recent years. Consumers are increasingly using their smartphones to get information and interact with brands. It’s believed that voice searches currently account for half of all searches.
Our gadgets’ speech recognition has likewise gotten increasingly advanced and precise. Although voice search has been around for a while and isn’t a wholly new idea, the arrival of voice assistants like Amazon’s Alexa, Google Assistant, and Siri has marked a technical leap in recent years.
Facebook to Meta: How it Affects Digital Marketing
Since its inception in 2004, when Mark Zuckerberg built the website from his Harvard dorm, Facebook has been smashing records. While Facebook’s initial focus was on digitally linking college students across campus, it has since evolved into a dominant force in changing communication and digital community-building in many aspects of daily life.
The development of social media has profoundly altered how businesses position themselves in the marketplace, both strategically and tactically. Facebook and its affiliates have strategically led the charge in creating customer demand for customized and real value-based connections, forcing small and big enterprises to reconsider what it means to be a “brand” and how to prioritize brand concerns in marketing strategy.
Delayed Death of Cookie: Next Step for Marketers and Advertisers
The phaseout of third-party cookies was first announced in early 2020, a shock to many. Google said they would end support for third-party cookies in Chrome by early 2022 “once it figured out how to address the needs of users, publishers, and advertisers and come up with tools to mitigate workarounds” but has been delayed, yet again, to late 2023.
While this may give more time to test cookie replacements before its disappearance, it still leaves the industry in limbo as the following steps onward remain largely uncertain.
27 Ways to Increase Traffic to Your Website
Many businesses struggle to come up with new ways to increase their website traffic. There is a lot of misinformation online on how to attract more website visitors, which can lead to using outdated strategies and not seeing positive results.
If you are looking to increase your website traffic with both organic and paid ways, here are 27 ways proven to yield results.
How will iOS15 affect Digital Marketing in 2021?
Recently, tech giant Apple finally started rolling out iOS 15 to its iPhone users. Catering to iPhone 6s and beyond, the new OS brings new tools like focus mode, Shareplay, and significant updates to FaceTime, enhancing on-device intelligence to discover information and more ways to explore the world using Maps, Weather, and Wallet.
15 Educational TikTok Accounts Perfect for Watching with Kids
Although TikTok may seem like an app just for teens, there’s a fantastic community of teachers on it who share tips, advice, and hilarious everyday moments. Here are my top recommendations of teachers putting out fun, encouraging, and relatable content worth following.
How Your Brand Should Be Using IGTV
Of all of the social media platforms, Instagram is the only one genuinely listening to the navigation of its users. So when they debuted IGTV, there was a lot of excitement around it. While initial buzz quickly fizzled due to interface and navigation issues, it remains a highly viable platform offering a huge opportunity for content creators and marketers. Haven’t explored this feature yet? Read on to learn how to unlock the potential of IGTV for your business and boost your brand awareness.
Vimeo Vs. Youtube: The Business Champ of 2021
When talking about video sharing websites, YouTube and Vimeo are among the most popular platforms. But which one is better? While both are great platforms, both come with their respective pros and cons, which we will compare in this article.
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