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It takes a lot of time to write an article, and the first thing that comes to mind is how long it will take to create a blog post of average length. Is there a standard? For as long as search engines have been on the internet, this has been a point of contention.
What Does Google Say?
Word count is not a ranking factor, according to Google.
According to Google’s Martin Splitt, the number of words on a page is not taken into account when sorting search results. He means that Google does not use the number of words on a page as a quality indicator.
Because it includes twice as much material as a page with 1,000 words, it is not inherently thought to be of greater quality than a page with 500 words.
Google’s John Mueller says asked about the matter via Twitter:
“Word count is not indicative of quality. Some pages have a lot of words that say nothing. Some pages have very few words that are very important & relevant to queries. You know your content best (hopefully) and can decide whether it needs the details.”
Our takeaway from Google’s position is to focus on satisfying searchers. If a short post satisfies the query, then there’s no need to extend the length in hopes of pleasing Google.
But Why Is Longer Better?
So, let’s get one thing out of the way right away: there will always be good material and awful content, regardless of the length.
Aside from that, good content comes in various forms, and it’s frequently more engaging and digestible because of its source, rich media, and well-thought-out structure/formatting.
On whatever topic, Google is looking for evidence, facts, and substance from authoritative sources. Longer material, it turns out, usually has these elements baked into it. Long-form content outperforms short-form material in organic search for several reasons.
The best length for SEO of a blog article should be between 2,100 and 2,400 words, according to a HubSpot study from 2021. Compared to the 200- or 500-word blog entries that most authors and webmasters consider optimal, this is a lot more.
In long-form content, you may include additional headers, links, and photos in a lengthier article, as well as mention the key phrase. As a result, more content implies more relevant information and is of good quality.
In addition, Google is more likely to consider a page with few words to be thin content. All search engines strive to deliver the best possible answers to people’s questions. Thin material has a lesser probability of providing a complete solution and meeting the public’s search queries. As a result, it is unlikely to get a high ranking.
The search results on Page 1 may not be overwhelmed with blog-style material depending on the question, but the content that users — and Google — will find helpful will almost surely contain well-written, insightful blogging content that answers a search query.
Quality Over Quantity
Google has the ability to recognize information that adds little or nothing to the web’s value. So, if your postings aren’t considered helpful, they might actually slow down your site’s search engine ranking.
As your content may come in a variety of shapes and sizes, and it can be discovered and consumed in many different ways. Your objective should be to provide your target audience with the greatest, most valuable (and optimized) version of information that is relevant to their needs. It will be well received by your visitors, as will your website’s analytics.
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