Why Email Marketing Matters in 2023

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Among all the fancy new marketing tricks, one oldie is still a goodie: email marketing. It’s like that trusty friend who’s always there when you need them. Why? Email marketing lets businesses chat with customers in a way that’s easy on the wallet and lets them stay in the driver’s seat. And guess what? About 4 billion people check their emails daily, so it’s a surefire way to talk to your customers. Plus, it’s their favorite way to hear from businesses. But here’s the icing on the cake – it gives one of the best bangs for your marketing buck. Let’s dive into why email marketing is still the bee’s knees in 2023 (and likely beyond).

Optimizing for Mobile Devices

More people use mobile devices to check their emails than ever. Your emails must look good and work well on phones and tablets. People might delete them or even unsubscribe from your emails if they don’t.

Customer Emphasis on Social Responsibility

Many customers now care about what companies stand for. They want to support businesses with values and take a stance on important social issues. You can use emails to explain your company’s values and discuss the causes you support. This helps build a positive image for your brand.

Alignment of Sales and Marketing Efforts

Sales and marketing teams need to work better together. Conflict can lead to mixed messages and confusion for customers. Using email for both sales and marketing can help these teams cooperate better. When they work together, your messages become more consistent.

Attracting Customers with Inbound Marketing

Email marketing is unique because people choose to receive your emails. This is called “inbound” marketing. It’s different from ads that interrupt what people are doing online. When people willingly sign up for your emails, they are interested in what you say and your offering. This trust can help you build a stronger connection with your audience.

Giving Priority to Customer Service

Good customer service is essential. Customers who have a good experience are more likely to buy from you again and stay loyal to your brand, even if you make a mistake. Email allows you to keep in touch with customers throughout their buying journey. You can send them personalized messages like product updates, special offers, and birthday greetings. This makes them feel valued and taken care of.

Engaging Content for Interaction

People love to interact with content. Interactive content can include videos, buttons that lead to more information, or interactive images and infographics. Adding these elements to your emails makes them more engaging. People who interact with your emails are more likely to visit your website and learn more about your products or services.

Enhanced Customer Privacy Regulations

Privacy is becoming more important to people, primarily online. Some companies, like Apple, give customers more control over their data. This includes email addresses and information about when emails are opened. Despite these changes, email marketing is still seen as more trustworthy than ads on social media. So, while you may need more data, email marketing remains a reliable way to reach your audience.

Curated Content

There’s a lot of content online, and it’s easy to get lost in the noise. Curated content means collecting and sharing the best information that’s already out there. In your emails, you can feature and recommend blog posts, news articles, research, videos, and podcasts related to your industry. This helps you stand out and positions you as an expert in your field.

Automation & AI

Automation means using technology to do tasks automatically, without human intervention. Artificial Intelligence (AI) can help with this. In email marketing, you can use automation to categorize your email lists, send targeted and personalized content, and even have AI write emails for you. Automation saves time and makes your email marketing more efficient. Plus, it can help you get better results from your email campaigns.

Navigating the world of email marketing can feel daunting, especially if you need more resources or expertise to kickstart your efforts. With over twenty years of experience spanning various platforms, I’ve honed strategies for different email campaigns, from transactional emails to drip campaigns and reclaiming abandoned carts.

Understanding and embracing these trends is crucial; they serve as valuable tools to help you connect with your audience, build trust, and supercharge the impact of your email marketing initiatives. If you’re looking for assistance with your email marketing efforts, let’s connect and work together for success.