Unlock the Power of Video: Why Your Marketing Strategy Needs It Now

I WORK FOR ORGANIZATIONS THAT NEED SOMEONE THEY TRUST AS A PARTNER AND CHAMPION FOR THEIR BRAND. AS AN OUTSOURCED DIRECTOR OF MARKETING, I JUMP RIGHT IN AND FOCUS ON WHERE THE NEED IS THE GREATEST AND MOVE FORWARD FROM THERE. I AM CURRENTLY TAKING ON 1-2 NEW CLIENTS. PLEASE FILL OUT THIS FORM SO WE CAN SCHEDULE A COMPLIMENTARY CONSULTATION.

Video marketing is quickly becoming a staple for businesses all over the world. And if you haven’t yet adopted it into your marketing strategy, you’re falling behind the curve. In 2023, online video is expected to account for 82.5% of all web traffic, making it the most popular type of content over the internet. That’s an incredible number, and it signifies the importance of having video as part of your marketing plans. So if you’re wondering whether your business should embrace video marketing, now is the time to jump aboard and start reaping the rewards. Don’t miss out on the opportunity to connect with customers in a more engaging and interactive way. Video marketing will ensure you stay ahead of the competition and drive long-term success.

But first, what exactly is video marketing?

Video marketing is an essential tool for businesses today. It involves filming, editing, and sharing videos to attract and promote your business to your target audience. It is a great way to complement SEO tactics, as videos can help increase the amount of time users spend on your pages and make them more useful to users. This can, in turn, help you rank higher in search engine results.

Video PPC ads are far more likely to be clicked on than standard banner ads, and including a video in your monthly email newsletter can help entice users to visit your website. You may also incorporate video marketing into your email and social campaigns by sharing links to your most recent videos.

Video marketing is a great way to make your content more engaging and to connect with potential customers. By creating videos that provide helpful information and demonstrate the value of your business, you can effectively reach more people and make your marketing efforts more successful.

Are you looking to create engaging and informative videos for your business? Look no further! Here are a few topic ideas to get you started:

1. Showcase real-life success stories from your customers with testimonial videos. Not only are these videos highly effective for promoting your brand, but they are also highly valued by B2B marketers.
2. Give viewers a behind-the-scenes look at how your products are made. This is especially effective for businesses with unique manufacturing processes or one-of-a-kind products. Showing the process of creating your products will give customers a deeper understanding and connection to your brand.
3. Take viewers on a virtual tour of your facility and introduce them to your team. This is a great way to showcase your unique facility or business model and inform potential customers about what to expect when working with your company.
4. Share instructional videos that demonstrate how to use your products effectively. This is a great way to show the effectiveness of your products and assist customers in understanding how to use them properly. Overall these types of videos will help in creating more engagement with your audience and building trust with your brand.

Are you ready to take your business to the next level with video marketing? The statistics don’t lie – videos are a powerful tool for engaging your target audience and guiding them through the purchasing process.
Just think about it, when you include a video in an email, your click-through rate increases by a whopping 200-300%. And that’s not all, users are 64% more likely to buy a product after watching a video, and 90% of users find product videos helpful in the decision-making process.

Even executives prefer watching a video over reading text – 59% of them to be exact. And by including a video on your landing page, you can increase conversion rates by up to 80%.

But why stop there? Video advertising accounts for 35% of all online advertising, and only 20% of users will read an entire content page, but 80% will watch a video. Don’t miss out on these incredible benefits.

Discover how Verde can help your business succeed with video marketing.