The Future of Video: Trends and Predictions for 2023

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Video consumption has been on the rise for years, and with the continued growth of technology and the internet, it’s no surprise that video is becoming an increasingly important part of our lives. But how is video consumption changing in 2023, and what can we expect to see in the years to come?

New research from HubSpot sheds light on the trends and changes we can expect in video consumption in 2023. Let’s take a closer look at some of the key findings and what they mean for businesses and marketers.

More People are Watching Videos on Mobile Devices

Mobile devices are becoming the primary way that people consume video content. According to HubSpot’s research, 75% of people now watch videos on their mobile devices. This trend is expected to continue, with mobile devices likely to become even more dominant in the years to come.
For businesses and marketers, this means that mobile optimization is more important than ever. Websites and video content need to be optimized for mobile devices to ensure a positive user experience and to reach the growing audience of mobile video viewers.

Shorter Videos are Becoming More Popular

As attention spans continue to shrink, shorter videos are becoming more popular. People prefer videos that are under two minutes long, while others prefer videos that are longer than 20 minutes.

This means that businesses and marketers need to focus on creating shorter, more concise videos that get their message across quickly and effectively. It’s also important to note that social media platforms like TikTok and Instagram are popular among younger audiences, and these platforms are built around short-form video content.

Live Video is Growing in Popularity

Live video has been gaining popularity over the past several years and this trend is expected to continue in 2023. As more people continue to rely on the internet to consume content, live video is becoming an increasingly effective way for businesses and marketers to engage with their audience in real-time. This type of content enables brands to connect with their audience on a personal level, and establish a sense of community around their brand. In addition to this, live video can be used for a variety of purposes such as product launches, Q&A sessions, and behind-the-scenes looks at your business. With the potential to generate high engagement rates, live video is becoming an essential component of any effective content marketing strategy.

Video is Driving Sales

Video is proving to be an increasingly powerful tool for driving sales. According to the 2022 Wyzowl Video Marketing Statistics report, 81% of consumers have purchased after watching a brand’s video. This highlights the importance of businesses and marketers creating high-quality and engaging videos that effectively showcase their products and services throughout the sales funnel, from awareness to consideration to decision-making.

As video consumption continues to evolve, businesses must stay up to date with the latest trends and developments to effectively engage with their target audience. These trends include mobile optimization, shorter videos, live video, and sales-focused content. Incorporating these trends into your video marketing strategy can help you reach and engage your audience more effectively in 2023 and beyond.

By staying informed and adapting to the changing landscape of video consumption, businesses and marketers can create effective video strategies that drive results and help them achieve their goals. The future of video is bright, and those who leverage it effectively will stand out in the marketplace.

If you’re looking for a marketing partner who can help take your business to the next level, I invite you to consider Verde Marketing Communications. As the outsourced Director of Marketing, I will work closely with you to understand your business and goals and be your sounding board, partner, and champion to help your business grow. Contact me today to learn more about how we can help elevate your marketing strategy and drive results for your business.