Make Your Social Media Strategy Work with These Tips!

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Social media is a big part of your marketing strategy. It’s how you reach customers, learn about their needs, and pitch your product or service to them.

But if you’re not getting the results you want from social media, there are a few things we can think of right away that you might not be doing “correctly.” While some businesses appear to be thriving, others are putting up tremendous effort only to come up empty-handed and unsure why. If you’re tired of putting in the hours but receiving little in return, it’s time to reconsider your approach to social media.

Simply having a Facebook, Twitter, or Instagram account does not imply that you have developed a social media presence for your company. There’s a big difference between introducing your businesses on these social networking platforms and staying active and monitoring your accounts regularly. If you want your small business to succeed on social media, you must commit to posting high-quality, relevant material regularly and discover strategies to keep your audience interested.

Social media is all about relationships. Relationships built on trust and value will do much more for your business than anything else. But how do you build those relationships? By following our tips!

Establish a voice

Brand voice matters – establishing a tone of voice for your brand maintains consistency in your position as an authority or expert in your industry. A Harvard Business Review study revealed that 64% of customers cited shared values as the primary reason for a strong brand relationship.

Start by looking at (or defining, if you haven’t) your company mission statement and see what values align with your company culture, then incorporate that tone in your messaging.

Know your audience

Once you are clear with your company values and brand voice, learn about your audience. Who is your audience? Are they young adults or retirees? Are they parents or single? What kind of interests do they have? What trends and topics are popular with them right now?

Knowing who they are will help you craft content that appeals directly to them—and it’ll ensure that what they see when they visit your page fits into their lives perfectly! Don’t force them into something else or try too hard—just let yourself be who you are!

Share relevant content

Make sure the content you are providing is engaging, relevant, and authentic. In fact, 91% of consumers most value honesty about products and services, according to Cohn & Wolfe’s Authentic Brands Report.

Now, how do you put your audience’s interest first? Several tools can help you evaluate your audience demographics to understand what they are interested in; perhaps the easiest one is your social media platform’s analytics dashboard. It can help you gain insights into your audience demographics, such as location, age, and interests, to name a few.

By understanding your audience based on demographics, you can make conscious efforts to build meaningful relationships. With every post, ask yourself if it will empower them in any way or if it’s something they will care about or find value in.

Customer service

Social media is the new frontline, allowing you to listen to both positive and negative feedback actively. You not only need to have a social media presence but be actively listening (and engaging) as well.

Take the time to acknowledge people advocating for your brand by responding to them – acknowledging posts, direct messages, and comments broaden your relationship and create a sense of community with your followers.

Know the platform well

Perhaps you’re using Instagram or TikTok because you know many people use it, but you’re not comfortable with the platform. This means you have no direct knowledge of how the site is utilized or what people publish or engage.

If you’re unfamiliar with the platform you’re using to build your awareness, the consequence will be tone-deaf messages that will do nothing to help your company. So, if you’re taking control of your social strategy, make sure you know everything there is to know about the platform you’re using. You may even start to enjoy it!

Update your business information

Make sure that your company’s social media accounts are updated as essential components of business operations change, such as new websites, new locations, new phone numbers, new hours, and so on. If this information is incorrect, your social media marketing efforts will fail to convert since they will be unable to take action with your company.

Ways Forward

If you don’t have the time, energy, or resources to devote to a successful small company social media marketing plan, consider working with a social media marketing firm like us, Verde Marketing Communications. We can build a strategy that works for your goals and take care of everything for you. Let’s connect!