How To Use Video Marketing For Lead Generation

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Today’s most astute marketers are generating more leads by using a biological bias that we are all born with. Sound familiar? Between graphics and text, when it comes to absorbing information, our brains don’t like to work hard – we process visuals faster than text.

Video, as explained by online psychologist Nathalie Nahai, takes this ease of processing to a whole new level:

“Because we are drawn to stimuli-like action, sound, and human faces, video can be the quickest method to convey information, generate emotion, and develop a connection with our consumers.”

What is Video Marketing and How Can it Generate Leads?

Video marketing isn’t isn’t a new concept, but with today’s consumers’ needs for more video content, it’s becoming a tool that more marketing teams are using in their digital and email marketing campaigns. According to studies, roughly 54% of customers want to see more video content from businesses they follow.

Video marketing is the process of using video in your different marketing operations, particularly email marketing. There are a number of reasons why a company’s marketing team should include video marketing in their plan, including:

• Your click-through rate may be increased by 65% from using videos.
• Video marketing is said to have a positive ROI by 83% of organizations.
• Your open rate will increase by 6% if you use videos.

With the increase in demand for video content and with the rise of TikTok, video marketing absolutely matters. By giving your audience bite-sized pieces of information that addresses their pain points, video marketing may help you create new leads. Simply said, use these moves to explain to your audience who you are, what you have to offer, and why they require your services.

How To Use Video Marketing To Generate Leads

Here are some ways you can incorporate video marketing into your current lead funnels to increase your lead generation initially compiled by Spiralytics:

Use videos to attract more leads online

Creating a brand video or explainer video to promote yourself and your services, then advertising it with video advertisements on social media platforms where your potential leads gather online, is a terrific approach to boost awareness and begin drawing new leads. Because videos stand out more in a congested newsfeed and are more likely to attract a viewer’s attention owing to auto-play options on most social platforms, they are better for engagement and brand recall metrics than traditional picture advertising.

Add a video to your sales landing page

Landing page videos, or videos that drive viewers to landing pages, have a high conversion rate. Depending on how you put up your call to action and when or where you lead visitors to take action, you might get as much as 86 percent. There are two ways you can do it:

• Gate your content. You may intrigue them with a 15-second introduction to a lesson or informative film, which they must then click through to see more of. You may conceal the remainder of the movie behind a “gate” where they have to submit their email and contact information before accessing the useful information from watching the rest of the video if they click through to a landing page you created expressly for this purpose.
• Video ad. Launch a video ad that drives viewers to a landing page with a compelling call to action, where they can sign up for additional information or purchase your service right away. In this case, the video you’re advertising should be an explainer or product video that exposes an issue your leads are having while also introducing your service as the answer.

Use personalized videos in your follow up emails

You and your sales team will gain the most value from customized video follow-ups in sales funnels. These are videos created by an individual sales team member, either using a webcam or a smartphone camera and are tailored to the lead with whom they are speaking. The lead will feel more interested and hence more likely to respond to your follow-up if you create a video that is hyper-targeted to them.

Use video retargeting ads

Tutorials, tips & tricks, and lifestyle videos are the greatest video formats to employ for video retargeting advertising since they deliver value to your visitors.

Use video testimonials and video case studies to close the deal

Finally, you’ll want to give as much social proof as possible to your leads in order to truly nurture them and encourage them to convert throughout the decision stage of their buyer’s journey.

Social proof is evidence that others have used your services and that you are not a con artist attempting to deceive them into giving you their money. External validation videos, such as a video testimonial where another business or client shares their experience working with you, or a video case study where they can witness the actual benefits of your services, are the greatest for resolving a lead’s worries and anxieties about saying yes to your services.

Use video onboarding series to turn new clients into brand zealots

Creating a video onboarding series may help you keep a client’s goodwill by making them feel content with their decision and confident in your service. This can be accomplished through:

• A welcome series in which you introduce them to all of the resources available to them now that they have chosen you as a partner or service provider, including other pages with videos such as tips and tricks videos, FAQ videos, or tutorial videos to assist them in learning how to get the most out of your services.
• Personalized customer support videos, which you can either prepare ahead of time based on FAQs and customer satisfaction surveys you’ve conducted or used to answer questions in real-time with in-depth answers so that customers feel supported and personally cared for by your team.

What Now?

What’s next now that you realize how important video marketing is to a company’s overall digital marketing strategy? It’s definitely implementing these through your own email marketing efforts as well. If all of this information seem intimidating and overwhelming, well, you’re in the right place–or should we say–blog. Marketing is Verde’s jam, from start-ups, non-profits to high-growth organizations, we’ve got you! Get in touch with us!