How to Increase Instagram Likes and Engagements in 2022

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Likes on Instagram are still a go-to signal for many marketers, despite being one of the earliest social metrics to indicate post-performance. It is easy for the viewer: all that is required is a double-tap. And an Instagram like is included in overall engagement statistics.

But that doesn’t mean it’s easy to obtain. It takes more than just taking a photo and uploading it with a clever message. You must have an Instagram plan in place if you want to increase your Instagram likes.

Fortunately, you’ve come to the perfect blog if you’re wondering how to acquire more Instagram likes.
Are you curious about the most popular Instagram posts? In 2022, here are five tried-and-true techniques to boost your Instagram engagement.

How to Get More Engagement on Instagram in 2022

Mix-up content types

Instagram’s content types grew with the launch of Stories. Perhaps this is why engagement in feed posts declined at about the same time. However, interaction is more evenly distributed among content types in general. Video views, post likes, and even Story responses are now included in the metrics.

This implies that you should take advantage of the different types and cross-promote them wherever possible.

Run like-based content and push through a content stack

Sales and giveaways are some of the most popular Instagram topics. Contests are fun to enter, and the easier they are to participate in, the more participation you’ll get.

One of the entry conditions for a like-based picture contest is that they must like the post, follow your business account, and tag a friend or two. On the other hand, content stacking is when you take an Instagram post and publish it to different locations; whether on or off Instagram, you’re doing content stacking. Ideally, you’ll want to share it on all your platforms.

Use a hashtag strategy

Using hashtags to your brand’s advantage is one of the simplest methods to be recognized organically. That doesn’t mean you should use #top, #awesome, or #clothes in every post. It involves being picky with the hashtags you use for your brand and your industry. Identifying similar content and influencers is simpler when you have a brand hashtag. Industry hashtags allow you to keep track of what’s happening in your field and avoid losing out.

Collab on Instagram Reels

Instagram Collabs are a new approach to increase interaction on the platform, particularly on Reels, which are becoming increasingly popular. You may ask someone to collaborate on a Feed post or Reel using the Collabs function, and they can then share the material with their audience.

In essence, you may collaborate on material with another Instagram user, and the post will appear on both of your accounts. You’ll be able to exchange opinions, likes, and comments this way, allowing you to tap into and participate with each other’s communities.

Optimize your posts

The next step in optimizing your content is to ensure that the caption contains relevant keywords. Since 2022, Instagram has become more like a search engine. Users may search for a phrase in the Instagram search box to identify posts and accounts with that term in their content, even if the keyword isn’t designated as a hashtag or location.

Creating a Social Media Marketing Strategy

There are a lot of trends and social media updates to consider in creating your social media marketing strategy. From Facebook, Instagram, TikTok, YouTube, and other platforms, planning and creating content can be quite overwhelming while also managing your core business.

Do you need help with your social media marketing strategy? Contact us to schedule an online consultation and we’ll help you to reach your engagement goals.