How To Create TikTok Content That Converts

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Is it any surprise that businesses are attempting to capitalize on TikTok’s popularity, with over 1 billion active monthly users flocking to the platform? Advertising opportunities are endless to savvy firms targeting their ideal audience, particularly those under 30, but converting viewers into buyers requires more than just making a hilarious video.

TikTok was first recognized for its stylish choreographed dance and lip-syncing videos, but as the app has grown, new content communities and influencer categories have emerged as the app has grown.
To keep marketers up to date with TikTok’s booming content communities, we’ve compiled the 11 most popular TikTok hashtag categories and topics that best represent influencer talent niches.

The Most Popular Types of Content on TikTok

Participating in challenges and hashtag trends increases the chance to go viral. Hashtag challenges tap into users’ passion and creation and expression by inviting them to join in on a collective movement. It usually revolves around a specific theme, video, or effect. Over 50% of creators have participated in one hashtag, and 35% of users participate regularly. Most brands that create their own hashtag actually pay for ads to help the challenge quickly spread across the platform.

Ranking the Biggest Hashtag categories on TikTok

1. Entertainment
2. Dance
3. Pranks
4. Fitness & Sports
5. Home Reno & DIY
6. Beauty & Skincare
7. Fashion
8. Cooking & Recipes
9. Life Hacks, Advice & Wellness
10. Pets
11. Outdoors

Here are five types of content that perform great on TikTok to inspire your strategy:

Humor

Funny content engages your audience and makes your brand more relatable and memorable. For example, you can present a problem that your ideal customer faces in a humorous light. Another way to use humor is to display your company culture.

Educational

Share tips and hacks to help your target audience solve everyday problems. If you have a humorous video about a problem, the following video can be educational to demonstrate a solution. Another educational content idea is to provide recommendations and insights which position your business as a thought leader.

Trends

Raise your brand’s visibility by participating in TikTok trends such as hashtags, songs, and challenges. You can find trending topics via the discovery section in the app. You don’t need to jump on every trend but instead identify trends that make sense to your product/service and content intent.

Influencers

Partnering with influencers that match your brand values allows you to reach a wider audience and build relationships. Additionally, an influencer understands their audience and pain points, so the brand shown in a piece of content is more likely to be seen as trustworthy.

Local

Although TikTok is a global app, you should consider local trends, hashtags, challenges, and contests in your content strategy. Marketing, in general, is moving toward personalization, so it’s not surprising that localized content experiences higher engagement rates.

You can use some of these TikTok content ideas to promote your site or business:

• • Use affiliate marketing to partner with influencers in the entertainment category.
  • Partner with influencers to promote your products in the dance category.
  • Use lifehacks and advice videos to provide insights on business and your company.
  • Showcase your business expertise with #learnontiktok.
  • Duet with other TikTok Users
  • Pick trendy songs
  • Don’t be afraid to go off-brand

How to Create Content that Converts 

Keep it Concise, Be Short, and Snappy

Attention spans are already dwindling, and with most organic TikTok videos between 20 and 60 seconds, keeping your audience engaged for the length of the ad will be a challenge for any brand. The goal is to pique a viewer’s attention enough for them to visit your website, not to sell the goods from beginning to end in the limited time available in the video.

Keep it Authentic and Keep Production Value Low

When creating a TikTok ad, you don’t want to use a video that appears as it belongs on TV rather than on social media. Because authenticity and relatability are so important in this medium, you can focus your resources and time on strategy and execution rather than production value.

When you know your ad doesn’t need to be up to TV standards, it may be tempting to save money by repurposing current content from other social media platforms. However, low production value does not imply low quality, and your TikTok users will anticipate material that is completely different from what they see on YouTube or even Instagram. Make your advertising specifically for TikTok so that they fit in with the original content you’re producing.

Create Engaging Content

• Before you create, really dig into what questions your customers are asking! Dive into the FAQ.
• Deliver value that aligns with our industry by providing education step-by-step guides.
• Don’t be afraid to be creative, you should pick one key message you want to share as you need to make a big impact in a short amount of time—up to 60 seconds on TikTok and 30 seconds on Reels.
• Why not make it more interactive by encouraging your fans to share posts about your products as well? If you’re new to making videos like this, consider if you can include your items into a larger trend or challenge that’s already trending on TikTok rather than starting from scratch.
• Create descriptions, personable or relevant to the video

Hit the Sweet Spots

It’s critical to strike the perfect balance between what people like to watch and the message you want to communicate. Put yourself in the shoes of a short-form video consumer: can your video make them laugh or teach them something? Of course, you may make a video about your product for TikTok or Instagram Reels—but only if people are actively searching for it! Otherwise, establish a distinctive, innovative, and trending entry point—is your brand associated with a current trend? Can you make a funny video for an upcoming holiday? Is your company linked to the popular new song in any way? Is there anything you can teach people about that is related to your product or service and will help them become more aware of your brand?

Conclusion

TikTok is one of the most popular social media platforms in the world, with an ever-increasing user base. Some genres, such as entertainment and dance, are always popular. However, as part of your marketing strategy, you can use changing trends to your advantage. To grow, you must provide content that is valuable to your target audience. Because there is so much video content competing for your audience’s attention, your videos must be entertaining or educational to succeed.