How Facebook Reels can Keep You on Top of Your Game

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Everyone is raving about Facebook Reels, the newest social media feature. With TikTok’s recent popularity, Facebook has been experimenting with building a comparable video production tool for its own platform.

What are Facebook Reels and Why Does it Matter?

You must be living under a rock if you haven’t heard about TikTok or Instagram Reels by now. Short social media videos are all the rage these days since they retain viewers’ attention and end just as they are about to scroll. On this Meta platform, Facebook Reels are essentially Instagram Reels. While Facebook reels first launched in the United States in September, the function is now available in over 150 countries.

Reels can help you grow your audience by reaching out to people who already follow you and reaching out to those who aren’t. It will allow you to interact with your audience through comments and reactions. You may also monetize your Reels if you qualify.

Making a Facebook Reel just for your Facebook page will help you gain more followers. While it is possible to cross-post Reels material from Instagram to Facebook, we advocate experimenting with distinct Reels content on each network.

How to Utilize Facebook Reels

Facebook gives tips on how to create reels:

Create relatable reels

Consider something that others can connect to and share your perspective. Share your favorite gaming memories. Keep up with the latest fashion trends and incorporate them into your own designs.

Engage with your audience

Create Reels that show off the skills that make you unique. Experiment with different types of content, like tutorials or comedy, and see what resonates most with your audience. You’ll want to keep your audience engaged and ensure that your content is entertaining. Think about capturing live events and bringing your audience with you. Bring your Reels to life with cool effects, music, and text. 15 – 30 seconds is the ideal length of time for a Reel.

Tell a story

Be sure you’re telling a story from beginning to end. Try adding a surprise or twist to keep the viewer intrigued. Create a script for your Reel before you record. Write down what each clip should look like and what the audio will be for that moment.

Showcase your best moments

Show your community the best moments of your gaming life. This can be anything from your gameplay to funny moments in chat, to showing you being your authentic self to your community.

Inspire others

Encourage others to join the fun by creating their own Reel with a simple challenge, a cultural moment, or a relatable everyday motion of life.

Additional tips from us

1. To help your video stand out, include a striking movement or element unique to Reels, like a boomerang.
2. Promote news, new items, donations, and events using links and stickers.
3. Follow popular trends to increase interaction and to appear as relevant content when people search for that trend.
4. To remain on topic, match your brand’s colors in Reels to your logo.
5. Explore immersive ads.

How are Reels Beneficial to My Business?

Other than the fact that this new Facebook feature is used for engaging and reaching more audiences, Facebook Reels is offering adverts in two separate “non-interruptive” formats: banner ads and sticker ads. Because the advertising will display as an overlay on the film, it will only take up a small percentage of the screen. For customers and advertisers alike, this is a game-changer.

Having a hard time keeping up with all the trends and platform rollouts in the world of social media and digital marketing? We’re here to walk you through it all. Get in touch with us today!