Create a Successful 2023 Digital Content Strategy

You’ve probably already worked on your 2023 content marketing strategy, brainstormed ideas, and dug deep into your data to back up your new ideas. When creating content, we must remember that it is about our audience and that content supports many aspects of a business.

Content complements your overall efforts in sales, marketing, user experience, and customer service. When you are aligned, you work toward a common goal and help your business succeed.

Here are a few pointers to get you started (or help you tweak!) your 2023 content strategy.

Balance your content for different stages of the journey.

Each website or social media audience member is at a different stage of their journey. Your audience members will most likely fall into one of three categories:

Stages of Awareness, Consideration, and Decision

When creating content, make sure to balance content formats and topics to meet your audience members where they are. For example, if a member of your audience is already aware of a problem and is aware that he requires your products and services, create content specifically for this stage. Case studies, educational content, and “us vs. them” infographics could help them reach a decision and help you close the deal.

You’ll set yourself up for success by working with your team to develop content topics and formats for each stage of the journey.

Participate in conversations that are already taking place.

You must participate in the conversation to attract attention. That sometimes includes taking the lead in the conversation. Use existing conversations on social media and in various forums to share your knowledge and expertise.

You can also host simple weekly chats on social media or Zoom on various niche-related topics. Consistency is important in everything, and the more your audience sees you sharing knowledge online, the more they’ll want to join in.

Accessibility is essential.

Quality content marketing will be more important than ever in 2023. Everyone should be able to access content, and we must all do our part. Make sure your content is accessible to everyone by using images with visible colors, even in low-light situations, or fonts that are large enough to read without straining users’ eyesight or impairing their vision. Also, make sure your video content has captions.

Consider producing more audio material. Podcast episodes, audiobooks, and audio articles are examples of audio content. Including voice-over in your articles can be a simple and low-cost process.

Take note of where people are looking.

The hints can be found in your analytics, case studies, and any other reports you run. Don’t keep track of what works and what doesn’t just for the sake of keeping track. Create more of a specific type of content when you see that it works best.

Use a website heatmap tool to visualize the journey a visitor takes on your website regarding things like your call-to-actions, website sections, and products. The more you know, the more likely you are to convert your visitors.

Utilize simple language

We must remember that even if we understand the industry jargon for various niches, it is possible (and likely) that many of our customers do not. Be as specific as possible when writing social media copy or website content. The better the experience we provide, the more our audience understands the information we deliver.

If you use industry jargon, include some footnotes that explain what some of the terms mean for people who might not know them.

Content repurposing

Repurposing your content is the process of reusing existing content or even inspiring new content.
Here are some examples:

• To create social media content, use a recent case study and some industry statistics.
  Make your next podcast or long-form video script out of a long-form blog post.
• Make short video clips from your long-form videos and share them as YouTube shorts, Idea Pins, Instagram stories, and TikTok videos.
• Make new content by going into more detail about the different things you talked about in your most popular videos and blog posts.
• Finally, content repurposing is about serving your audience without having to create new content and focusing on key content that has already been shown to benefit your audience and your brand. Make 2023 the year you delight your audience with content that is relevant to them.

Get a head start on your 2023 digital content strategy. We can help! Learn more about our services and schedule a consultation today!