What Makes A LinkedIn Post Go Viral?

What Makes A LinkedIn Post Go Viral?

When creating content, the ultimate goal is to get interested readers to take the action of either visiting your site, liking your page, or joining your mailing list, right? Well in the case that you’re looking for more than just engagement and hoping to create a...
How to Get Press: Part 2 — How to Nail the Pitch

How to Get Press: Part 2 — How to Nail the Pitch

ORIGINALLY POSTED ON FORBES DECEMBER 5, 2013 | READ THE ORIGINAL POST In How To Get Press: Part 1, we talked about having great relationships with the media and making yourself a resource to journalists. We’ve checked back in with Elisette Carlson (Eli), the...
How to Get Press: Part 1

How to Get Press: Part 1

ORIGINALLY POSTED ON FORBES NOVEMBER 11, 2013 | READ THE ORIGINAL POST I recently had the opportunity to chat with Elisette Carlson, the Founder of SMACK! Media, a boutique Marketing and Public Relations agency focused on innovative and authentic brands in sports,...
How to Use PR to Sell Your Products

How to Use PR to Sell Your Products

ORIGINALLY POSTED ON FORBES AUGUST 1, 2014 | READ THE ORIGINAL POST Publicity is one of the most powerful forms of marketing. A brand without a face or voice lacks visibility, especially in a competitive marketplace. We get decision fatigue: decisions as simple as...