ORIGINALLY POSTED ON FORBES OCTOBER 22, 2013 | READ THE ORIGINAL POST Have you ever looked around your group of friends and thought wow – these people are truly amazing?! If not, you could be hurting your business. Jim Rohn – the entrepreneur, author and...
ORIGINALLY POSTED ON FORBES DECEMBER 5, 2013 | READ THE ORIGINAL POST In How To Get Press: Part 1, we talked about having great relationships with the media and making yourself a resource to journalists. We’ve checked back in with Elisette Carlson (Eli), the...
ORIGINALLY POSTED ON FORBES NOVEMBER 11, 2013 | READ THE ORIGINAL POST I recently had the opportunity to chat with Elisette Carlson, the Founder of SMACK! Media, a boutique Marketing and Public Relations agency focused on innovative and authentic brands in sports,...
ORIGINALLY POSTED ON FORBES AUGUST 1, 2014 | READ THE ORIGINAL POST Publicity is one of the most powerful forms of marketing. A brand without a face or voice lacks visibility, especially in a competitive marketplace. We get decision fatigue: decisions as simple as...
ORIGINALLY POSTED ON FORBES OCTOBER 15, 2012 | READ THE ORIGINAL POST If you have ever purchased a product or service and felt a little better about it because it had a little pink ribbon on it, you have likely been a patron of a cause marketing campaign. The concept...
ORIGINALLY POSTED ON FORBES OCTOBER 31, 2012 | READ THE ORIGINAL POST Failure and more importantly studying others’ misfortunes is one of the most important educational tools we have. In fact there is an entire convention in the Bay Area for technology...
