If you use Instagram for marketing or are thinking about doing so, it’s important to know what the latest trends are. Because so many people use it, it’s easy to get lost in all the noise. Instagram is still one of the best-known and fastest-growing social...
Search Engine Optimization (SEO) is an essential part of content marketing, as it helps businesses and organizations drive traffic to their websites by improving their ranking on search engine results pages, such as Google and Bing. SEO can sometimes be a challenging...
We cannot underestimate the importance of visibility in today’s fast-paced digital landscape. Attention is the new currency, so any business that wants to stand out from the crowd needs to make sure it is visible online. You must find a way to alert people to...
You’ve probably already worked on your 2023 content marketing strategy, brainstormed ideas, and dug deep into your data to back up your new ideas. When creating content, we must remember that it is about our audience and that content supports many aspects of a...
In the summer of 2020, TikTok launched a TikTok for Business hub, followed by TikTok Pro a few months later. Initially, there was a differentiation between the two—one was for businesses, and the other was for growth-savvy creators—but TikTok eventually merged the two...
Marketing trends shift from year to year. Traditional media marketing, which included billboards, flyers, and television, has given way to digital billboards, social media, Google ads, and other notable forms of digital media. 2023 is here—wow! With the business world...
