I WORK FOR ORGANIZATIONS THAT NEED SOMEONE THEY TRUST AS A PARTNER AND CHAMPION FOR THEIR BRAND. AS AN OUTSOURCED DIRECTOR OF MARKETING, I JUMP RIGHT IN AND FOCUS ON WHERE THE NEED IS THE GREATEST AND MOVE FORWARD FROM THERE. I AM CURRENTLY TAKING ON 1-2 NEW CLIENTS....
Your brand is your reputation, and it can reflect the relationship between your business and your current or prospective clients. In this article, we explain why building a brand is important, followed by a step-by-step approach your company’s marketing team can...
When you have a website for your business, your responsibilities do not end. You must consistently rank your website at the top of search engines. There are two types of Search Engine Optimization (SEO) practices: on-page SEO and off-page SEO. If your business has a...
In today’s digital age, social media has become an integral part of our lives and a powerful tool for businesses to connect with customers. Consumers have access to more information than ever before and are increasingly savvy about the brands they engage with....
In the digital age, content creation has become an increasingly important way for individuals and businesses to reach and engage with their target audience. From blogging and podcasting to video production and social media influencing, there are countless ways to...
We’ve all received emails and most people agree that emails from individuals we know are more well-received than marketing emails from brands. But how can you break the ice and persuade customers to refer your company to their friends and family? How do you...
