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Marketing tips, tricks, press, musings, and profiles.
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Top 10 Fun Productivity Playlists
Working from home can be amazing, but also isolating. Here are my top 10 playlists for either a little pick-me-up or focus in the middle of the day. Enjoy!
How This Entrepreneur Shifted Her Client To An Essential Business
Jody Greene of Verde Marketing Communications started her boutique firm to help other entrepreneurs. When she launched her organization last summer, she quickly brought on an LA-based event linens manufacturer who was interested in creating a direct-to-consumer presence.
How to Be A Successful Entrepreneur — Pick Your Friends Wisely
Have you ever looked around your group of friends and thought wow – these people are truly amazing?! If not, you could be hurting your business. Jim Rohn – the entrepreneur, author and motivational speaker said, “we are the average of the five people we spend the most time with.”
How to Get Press: Part 2 — How to Nail the Pitch
In How To Get Press: Part 1, we talked about having great relationships with the media and making yourself a resource to journalists. We’ve checked back in with Elisette Carlson (Eli), the Founder of SMACK! Media, a boutique Marketing and Public Relations agency focused on…
How to Get Press: Part 1
I recently had the opportunity to chat with Elisette Carlson, the Founder of SMACK! Media, a boutique Marketing and Public Relations agency focused on innovative and authentic brands in sports, health and fitness. We were chatting about how important it is for entrepreneurs…
How to Use PR to Sell Your Products
Publicity is one of the most powerful forms of marketing. A brand without a face or voice lacks visibility, especially in a competitive marketplace. We get decision fatigue: decisions as simple as what kind of toothbrush to buy can become daunting. Promoting your brand…
Expressing Your Personal Beliefs When Representing Your Company
I’m sure you’ve all heard by now of the Chick-fil-A uproar. Here’s a quick recap of the issue in case you’re like me and have had your head down getting work done and haven’t had a chance to catch up on the news. It sparked a lot of water cooler convos around here.
Guilt and the Impact it Has on Your Business
Ugh – have you ever had that feeling that you could be doing more, that you’ve let your employees down or that you made a bad investment? The guilt that follows most situations and decisions can be insightful but it can also be detrimental. I was recently reflecting and analyzing my business…
The Psychology of Prejudice and Sara Blakely
When I was in college I took a class that turned out to be one of my favorites. It was called “The Psychology of Prejudice” and taught us all about why we stereotype. The lessons behind the psychology of prejudice have stayed with me and I have often applied the concepts to my daily life.
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