Best Types of Content for SEO That Drive Engagement

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There was a time when search engine optimizers or specialists (SEOs) didn’t place a high focus on producing high-quality content.

Their major concerns back then were keyword stuffing and other gimmicks in the hopes of getting search engines to notice the websites they were working on and give them high ranks in search engine results pages (SERPs). In the eyes of SEOs, the content didn’t matter back then, since innumerable websites with essentially meaningless content dominated SERPs.

When Google launched game-changing algorithm modifications in 2011, the party was over. Web content has reclaimed its rightful role as king, and SEOs now ensure that their websites have nothing but high-quality, relevant, and valuable material for search engine users.

Technically, you have absolute autonomy to publish whatever content you choose on your website. Some sorts of material, on the other hand, have a greater chance of being noticed and ranked by Google and other search engines. Here are the types of content that are excellent for SEO:

Types of Content That Produce Conversions

Authority Content

Authority content is a form of content that focuses on establishing your (or your brand’s) industry credentials. Put some well-considered authority material out there if you want to attract traffic, eyes, interaction, and backlinks. Google searches for it explicitly, making it one of the most effective strategies to increase your SERPs.

If you’re doing the following, you’re creating authoritative content:

• Including references to scientific research or other highly reliable sources.
• Exploring a topic in great depth and relating to subtopics throughout the article (authority content often comprises content pillars).
• Providing specialized knowledge that’s difficult to acquire elsewhere.

Infographics

Many individuals like reading, but more people prefer to experience material that they can comprehend more quickly. Infographics provide people that chance since they are visual representations of information that would take thousands of words to describe in an essay. Infographics are also more likely to be shared by readers, giving them the potential to become viral and become a valuable source of backlinks.

Standard Opinion Pieces

Thought leaders may now easily communicate their views thanks to platforms like Medium and Huffington Post. Furthermore, writing there allows you to make use of the domain’s prestige, putting your thoughts in front of a huge audience.

It’s also a simple way to get a high-quality backlink for your own blog.

Consider writing an opinion post if you have a unique perspective on a topic or current event. It’s a surefire approach to establishing a reputation. 

How-To Content

Tutorials and how-to articles are still the most popular types of content. Why? How-to material is an excellent method to encourage your readers to deepen their involvement with your company. Readers aren’t only learning about your brand when they consume such material. With your help, they’re resolving an issue or satisfying a need on their own.

Original Research Pieces

What could be better than authoritative, well-researched content? Original research-based authority material. Much of today’s information is based on previous work. In certain circumstances, the material is based on another piece of content. It is, however, sometimes original research. Original research, when done effectively, is a force multiplier for engagement, leads, and backlinks.

It can take forms such as:

• Investigative journalism
• Whitepapers
• Case studies
• Experiments
• Interviews

Trending Content

Trending subjects may not remain long, but their popularity is sometimes sufficient to generate visitors to your site in a short period. Trending content might assist you in launching new items or promoting existing ones.

You may utilize breaking news and popular issues to draw more viewers and high-quality links if you schedule your material correctly. This is referred to as “newsjacking.”

Any tips?

• Make sure it’s a show-stopper. Put an unusual twist on things to make people take a doubletake.
• It should elicit emotion, whether it’s a giggle or an “aww,”
• It’s all about the timing.

Videos

Today, videos account for the majority of media consumption and online traffic, and good reason: they are far more interesting than any essay or infographic.

It Starts With Search

Search engine optimization isn’t something you do after the writing process or to an image before posting. From the very beginning of your content strategy’s development phases, how and where your audience will discover and connect with your various forms of content must be a significant concern.

Right now, SEO must be embedded in every aspect of the business, beginning with the planning stages of any project or campaign.

Your analytics will reveal to you which content formats work best at each point of your unique funnel as you become more purposeful in strategic content development. If you don’t currently have them, work on building these measurement and attribution methods. This will drive your content production, optimization, and amplification plan across all media.