Amplify Your Content Marketing Strategy With These Trends

Did you know that businesses that use content marketing see six times the number of conversions as businesses that do not?

Content marketing is one of the most effective methods for increasing site traffic, generating more qualified leads, and increasing conversions. However, if you want an effective content marketing strategy, you must keep up with current trends.

Learn more below.

Repurposing Content

When it comes to content marketing trends, repurposing content is one to watch.

Repurposing or recycling content enables you to: reuse content across multiple channels, drive non-search traffic to the content and your website, and support other content marketing efforts such as updating old content.

If you intend to repurpose your content, avoid copying and pasting. Instead, adapt existing content to the channel. For example, don’t send the entire post via email if you’ve just published a 1000-word blog post.

Instead, modify the content for the email.

For example, you could reduce the content to 200-300 words and invite people to read the full post to learn more. You could even include a video that summarizes the post to appeal to viewers who prefer to watch rather than read.

Developing Niche Content

Niche content focuses on a specific subtopic related to your company or industry. It aims to pique the interest of a small group of people.

Creating niche-specific content allows you to appeal directly to specific leads. You attract them to your page and pique their interest in your content. It’s an excellent way to generate leads and nurture them toward conversion.

Tracking Content Performance

While you’re probably already tracking your content performance with a website analytics tool like Google Analytics, it’s worthwhile to delve deeper into which content pieces perform best.

This data is invaluable because it allows you to demonstrate the impact of your content marketing strategy even more clearly.

Instead of talking about how your content plan generated 20 leads last quarter, talk about how it generated qualified leads and how you’re using that data to create an even stronger content strategy for the coming quarter. With that kind of data, you can instantly demonstrate your impact and value to company leaders.

Focusing on User Experience

Another critical trend shaping the content marketing industry in 2023 is content experience (CX). And it’s a well-known fact that customer preferences change over time, whether it’s in terms of search content type or how content is presented to them.

To effectively leverage this trend, your brand’s marketers must stay informed about what customers require to create a better and more comprehensive content experience. In addition, your marketing team must develop an unrivaled narrative and leverage it across the board to provide engaging and consistent messaging.

Furthermore, this includes website user experience such as site load time, mobile-friendliness, font, and visuals.

Investing in Long-form Content

When you create content, you always wonder how long it should be. It’s difficult to know whether to generate short-form or long-form content. Focus on long-form content as you enter the new year.

Long-form content is the most valuable type of content you can provide to your audience. This enables you to provide your audience with the abundant information they desire. You assist in providing them with valuable information, encouraging them to learn more about your company.

Overall, Google wants to promote high-quality content. If you have a high-quality, long-form article, you will keep your audience engaged, and Google will rank your page higher.

Optimizing for Voice Search

Optimizing for voice search is another of the 2023 content trends we’ll look at. With over one billion voice searches per month, you can’t afford to ignore voice search optimization.

Answering questions directly and succinctly is the best way to optimize for voice search. When you provide a brief and direct response, you increase your chances of being featured in the featured snippet. Because featured snippets are used in 50% of voice search results, having a presence in these searches is critical.

Personalization and Hyper-personalization Strategies

In 2023, marketers will use email marketing to generate leads and increase customer engagement through customized messaging campaigns. Companies are constantly looking for new and better ways to demonstrate their understanding of a customer’s purchase journey as clients experience this standard customization.

So, what exactly does hyper-personalization mean?

The content marketing industry’s a relatively new concept, and the trend extends beyond simply addressing a customer by name. Hyper-personalization, on the other hand, caters to a customer’s preferences and needs. Put merely, hyper-personalization is a data-driven content marketing strategy that uses artificial intelligence (AI), data, automation, and analytics to create personalized interactions with clients and prospects.

Utilizing Video Content

Utilizing video is one of the most important content marketing trends for 2023. Videos are one of the most effective ways for your company to engage its audience.

According to research, clients and prospects respond exceptionally well to video content because it quickly captures their attention. Another reason for video content marketing’s effectiveness is the ability to provide clients with a more personalized and profound form of connection.

Furthermore, video is usually much faster and easier than written text for explaining something complex or conveying a difficult message.

Practicing Transparency

Transparency is essential. Customers value openness and transparency. Why do customers believe online reviews more than a company’s statements about its services? Users regard their peers as more trustworthy and transparent.

How can you make transparency a part of your content marketing strategy? On occasion, highlight your customers’ experiences in your content. Encourage reviews, open information, and communication about the benefits and drawbacks of your products and services, for example. Use that data to improve your services and customer experience, such as redesigning a product or updating your emergency response. Thank customers for both positive and negative feedback.

Partnering with an Agency

It takes time and effort to create high-quality content. It’s easy to become overwhelmed when you add optimizing for these 2023 content marketing trends to your list. Rather than attempting to manage your content on your own, consider partnering with a content marketing agency to assist you throughout the entire process.

Verde Marketing Communications is here to help, contact us today!