The true inspiration for my business name came from an unexpected source—a witty remark from a three-year-old. In a preschool Spanish lesson, one clever tot connected my son’s name, Beau, with our last name, Greene. He christened him “Beau Verde.” That fusion, both innocent and insightful, sparked a revelation. It wasn’t just adorable; it encapsulated a fresh, vibrant identity I longed for in my business. Thus, Verde Marketing Communications was born.

The genesis of Verde runs deeper than its name, rooted in a career that spanned both the agency and client sides of marketing. This breadth of experience has been exhilarating and fulfilling, paving the way for me to establish multiple businesses. Today, as a fractional Director of Marketing, I channel this extensive background into helping businesses flourish. By taking on only a select few clients—between four and seven at any time—I ensure a focused and impactful partnership, driving growth through bespoke marketing strategies. This approach not only allows me to nurture my clients’ aspirations but also lets me continue crafting a legacy as vibrant and enduring as the story behind Beau Verde.