How to Maximize Tiktok Algorithm

Do you want to learn more about the TikTok algorithm? What’s more, how you can use it to your advantage in terms of viral growth?

How the TikTok Algorithm Works

The TikTok algorithm may seem complex and mysterious — but TikTok has revealed exactly how it works! From what hashtags you use, to your location, music choices, and even the very first TikTok video you liked — they can all influence the TikTok algorithm.

According to TikTok: “The system recommends content by ranking videos based on a combination of factors — starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too”.

These factors include things like:

1. User interactions: such as the videos you like or share, accounts you follow, comments you post, and content you create.
2. Video information: this includes details like captions, sounds, and hashtags.
3. Device and account settings: like your language preference, country setting, and device type.

And it doesn’t stop there.

Algorithm Takes Into Account Multiple Factors for Featuring Videos

TikTok’s For You recommendation system weighs each of these elements individually, making each For You page uniquely unique to a person and their level of interest.

TikTok, for example, explains that a user’s completion of a video from beginning to end could be a strong indicator of interest. This would be given more weight than a weak indicator, like if the viewer and creator of the video are from the same country.

For You Page videos are then ordered based on the likelihood of a user’s interest in a piece of material using these indicators of interest.

To put it simply:

• Amount of likes in a certain period of time
• The amount of times the video gets shared within 24 hours
• Comments
• Video rewatches
• Full video views
• Followers gained from video in the first 24 hours
• The type of hashtags that are used in the video

But what about the burning question: “Do I need thousands of followers to go viral on TikTok?” In a nutshell, the answer is no.

Even if you only have a few followers or have never posted to TikTok before, your video has a chance of being featured on the For You page. Tiktok considers the popularity of videos; if the video does well after a few minutes, the program increases the number of views to 500, then 1,000, until it becomes viral.

How to Use the TikTok Algorithm to Your Advantage

Now that you know more about the TikTok algorithm, let’s talk about how you can use it to your advantage. Here are some pointers on how to get your video on the FYP.

Hashtags

Hashtags are quite important for getting on the for you page. The hashtags #foryoupage and #fyp are commonly used, but you can also utilize current hashtags to increase your video’s chances of going viral.

Trends

Keeping up with the latest trends is a great strategy to grow your audience and get on the FYP. Most TikTok trends will use the same audio clip and follow a similar format. If a trend appears regularly on your FYP, it’s a good idea to repeat it with the same audio if you want to attract more viewers.

Quality

Clear, high-quality videos are prioritized by the TikTok algorithm. It’s best to video in a well-lit environment with a newer gadget if you want to get on the FYP. If you’re not going to use a pre-existing sound, audio quality is equally vital.

Use analytics

Using TikTok analytics can help serious creators boost their visibility. The analytics tab will show you when your followers are most active, which TikTok demographics they belong to, and which countries your videos are seen in.

Engage with other users

TikTok, like any other social media app, can be utilized in a variety of ways. You may gradually build up your following and ensure more views of each video by communicating with others, doing duets or stitches, following different accounts, and reacting to comments.

Don’t break the rules

Because TikTok attracts a bigger number of younger users than other social media platforms, the app takes its community norms very seriously. If you want your video to go viral, stay away from any topics or visuals that the app’s moderators might flag.

Tips on How to Get on TikTok’s For You Page

We can only presume that the TikTok algorithm is always evolving, altering, and learning based on our app usage.

While there is no one-size-fits-all technique for beating the algorithm, we believe there are a few other elements that may be influencing video performance and follower growth!

Post Consistently

Some have said that flooding your TikTok stream with everything and everything is a good idea since, because the program is still expanding in popularity, quantity overcomes quality. Others, however, have found that 1-2 posts per day are the sweet spot. While we certainly believe in creating the greatest material possible, TikTok is a great place to try new things, attempt new videos, and post consistently if you want to develop your account.

Experiment with TikTok Duets

You’ve probably scrolled through Duets if you’ve spent any time on TikTok. They’re side-by-side videos with the original creator on one side and a TikTok user on the other. Duets are an excellent technique to boost interaction since the more duets your video receives, the wider the net you cast.

Embrace New Features

Keep a watch out for new feature releases; you might want to give them a shot to gain greater visibility!
Create Content Geared Towards a High Completion Rate: Another theory is that shorter films (10 to 15 seconds) perform better on the app since they have a greater completion rate. With shorter films, viewers are more likely to watch all the way to the finish (or even numerous times), which tells the algorithm that the content is popular and should be shared more frequently.

Promoting Videos

If you’re following the algorithm tips above but still don’t think your TikTok material is reaching a large enough audience, you can promote your videos.

TikTok Promote is a paid advertising platform that allows users to have their videos appear on the For You Page. However, this service is not free—$0.10 per thousand views, to be exact.

It’ll be fascinating to observe how the space evolves as TikTok continues to grow at breakneck speed, with more and more brands, businesses, and influencers joining the platform. Hopefully, these pointers will assist you in making the most of the TikTok algorithm and gaining significant traction for your postings. Want to discuss your social strategy? Contact us today.