6 Best Practices for Creating Great Landing Pages

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Landing pages are essential for any successful marketing campaign. They are standalone web pages, designed specifically to capture the contact information of visitors through a form or call-to-action. By creating a great landing page, you can convert visitors into leads or customers, thereby boosting the success of your marketing campaign. Landing pages are an effective way to help you maximize your chances of achieving your desired goals and meeting your objectives.

Here are some best practices for creating great landing pages:

Have a clear and specific purpose

Your landing page should have a specific goal, such as collecting email addresses for a newsletter or selling a product. Make sure the purpose of your landing page is clear and focused, and that all elements on the page support that goal.

Use a compelling headline

The headline is the first thing that visitors will see on your landing page, so it’s important to make it attention-grabbing and relevant to the purpose of the page. Use strong, actionable language and make sure it accurately reflects the content of the page.

Use persuasive copy

The body copy on your landing page should be concise and focused, and it should clearly communicate the benefits of your offer. Use bullet points to highlight key points and use testimonials to build trust and credibility.

Include a strong call-to-action

The call-to-action (CTA) is the most important element on your landing page, as it’s what will convert visitors into leads or customers. Make sure your CTA stands out and is prominently displayed on the page. Use actionable language and make it clear what you want visitors to do next.

Use images and media wisely

Images and media can help to make your landing page more visually appealing and help to illustrate your message. However, be sure to use them wisely and only include images and media that are relevant to your offer.

Test and optimize

It’s important to test different versions of your landing page to see what works best. Use A/B testing to compare different headlines, images, and CTAs to see which ones perform the best. Make sure to track your results and continually optimize your landing page based on what works best.

Now, let’s take a look at some statistics that support these best practices:

• According to a study by Unbounce, landing pages with a single call-to-action had a conversion rate of 8.6%, while those with multiple CTAs had a conversion rate of just 2.9%. This shows the importance of having a clear and specific purpose for your landing page and focusing on a single CTA.
• A study by HubSpot found that pages with a video had a conversion rate of 86%, while those without a video had a conversion rate of just 14%. This illustrates the power of using media to engage visitors and illustrate your message.
• According to a study by MarketingSherpa, the use of testimonials on landing pages can increase conversions by up to 34%. This shows the importance of using social proof to build trust and credibility with visitors.

In conclusion, following best practices and using data-driven strategies can help to create a great landing page that effectively converts visitors into leads or customers. By having a clear and specific purpose, using a compelling headline, persuasive copy, a strong call-to-action, and relevant images and media, you can create a landing page that effectively supports your marketing campaign. To get started, why not take a few minutes to review your current landing page and see if there are any improvements that you can make? You might be surprised at the impact that a few small tweaks can have on your conversion rate.

Take the first step towards creating a great landing page that effectively converts visitors into leads or customers by booking an appointment with us today. We will work with you to review your current landing page and identify any potential improvements that can be made. Don’t wait any longer – book an appointment now and start optimizing your landing page for maximum success!