Can Using AI-Generated Content Harm Your Page Rankings?

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There are two popular SEO strategies: optimize my content for end-users through real and human-made content. Alternatively, you can optimize it for Google by using technical shortcuts and creating technically-sound content.

For Google, the debate has always been simple: human input is everything. Thus, according to their guidelines, you should develop dependable, accurate, and relevant material. However, as machine learning technology advances, generated material may increase on the Internet without a method to distinguish it from human content. Can we create AI-generated content with less time and effort for producing and publishing web content that can rank on the first page?

What Does Google Think About it?

Throughout its existence, Google has fought against people who manipulate its algorithms to their advantage.

Google Search was initially built on the Page Rank algorithm, which identifies the quality of a site based on the relative quality of pages that point to it. What’s intriguing is that such computations rank domains based on the credibility of other sites. This makes manipulating the algorithm difficult if everyone is aware of it.

Google, with its new recent update called the helpful content update, is an effort against users manipulating algorithms that compromise the quality and relevance of published content. This is to ensure that users see more original, helpful information created by people, for people, in search results.

Effect of AI Content on Your Site Ranking

Is it a crime to use AI-Content?

Well, AI enables you to identify more creative approaches to content creation. When your mind goes blank, it gives you the push you need to come up with fresh ideas. Aside from that, AI maintains your brand’s voice; certain AI-powered solutions even allow you to create well-optimized AI copy that can rank on Google.

To those who are new to AI content, the thought of creating hundreds of pages of content for a niche site sounds pretty appealing. The fact remains that the end outcome always requires a human touch. Artificial intelligence can only generate a few paragraphs before requiring further data input from a human source.

Because AI lacks the emotion necessary to understand target audiences, the output can sound repetitive and inaccurate. Plus, Google evaluates content quality, backlinks, mobile friendliness, page speed, brand, and domain power when ranking your site.

Ultimately, content should be written by a human, for humans although using AI as a tool can be very helpful.

Should Businesses be Using more AI?

The bottom line? Every time, quality triumphs over quantity. In the long term, a high-quality piece of content will always beat many low-quality pieces.

AI-writing software can be a wonderful tool for writers to develop their talents and become better content creators/marketers. Either to streamline a process, edit better, scout new ideas, etc. Still, when misused, AI-generated content violates Google’s criteria and can result in your website losing significant traffic or perhaps not being indexed entirely.

Verde is a full-service boutique marketing agency dedicated to developing the best content marketing plan for your company’s specific needs. With copy produced by actual people and data to drive it up, we can take your company to new heights.