How Can You Use Schema Markup To Boost SEO?

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You may already know the significance of Search Engine Optimization (SEO). However, finding efficient SEO tactics that genuinely offer your content advantages over the competition may be challenging. Fortunately, using schema markup to increase your search rankings is a simple process. You can assist search engines to better comprehend your content by including structured data. It also allows Google to build ‘rich snippets,’ which improve the usability of your search results for visitors.

But first, let’s have an introduction to schema markup.

What is schema markup?

Structured data that helps search engines understand your website is known as schema markup. When search engine bots ‘crawl’ a website, they may examine the material to ensure your content is relevant and contains important information. And how this work is that the data explains the purpose and characteristics of certain content portions of a webpage. When a search engine sees structured data in the source code of a webpage, it can pull more data from your pages, which results in providing additional information called the rich snippets, which are the ones displayed beneath the page title.

There are a few ways to install schema depending on your site’s platform. There are plugins available for WordPress, for example. Other Content Management Systems (CMS) do it either manually at the head of the page or inline with the HTML, depending on the language.

Why is utilizing schema markup important to my business?

Search results using schema are more informative to the user. The user can view the information of your page at a glance, which might help them decide whether to click through or go on to another more relevant page. This data helps your website’s ranking for various content categories, allowing it to be found easily and, as a result, receive more clicks on your website. According to Search Engine Land, schema implementation might result in a 30% boost in click-through rate.

You’ll need to add various tags (or microdata) to your site’s HTML to get started with schema markup SEO. The following are some of the most important tags:

1. • Item scope specifies that the HTML within the <div> block is about a particular item.
   • Item type lets you specify what that item is (e.g., a movie or a book).
   • Item prop gives search engines additional information about the item (e.g., director and genre).

That, however, is only the tip of the iceberg. Book reviews, goods, articles, restaurants, and FAQs are just a few of the forms of information that may be tagged using Schema.

So how is it used? For instance, Let’s imagine you’re creating a product page with schema markup. In this case, you might apply tags like Offer and Rating to define your pricing and ratings. This allows Google and other search engines to read and show these important components on your website in their SERPs. When used correctly, schema markup SEO can even provide a knowledge panel or graph that highlights important details about your brand. You could also obtain essential results if you employ schema SEO on your FAQ page.

How do I implement schema markup on my website?

You’re probably thinking, “Great, another coding language to learn, or more money to pay a developer to have this implemented on my site.” But that’s not the case, you don’t need to learn any new coding skills for this, plus there’s a pool of different tools available to assist you in creating and validating your schema markup:

Generators

• Google Data Highlighter
• Google Structured Data Markup Helper
• JSON-LD Schema Generator by Merkle

WordPress Plugins

• Yoast SEO Local
• Yoast SEO

Validators and test tools

• Yandex Structured data markup
• Yandex Structured data validator API
• Structured Data Testing Tool
• Google Search Console Rich Cards
• Google Rich Results Tester
• Bing Webmaster Tools Markup Validator

Ready to outrank your competitors? Time to implement this as soon as possible, need help to get started? Verde Marketing Communications has your back, contact us!