How to Use Email Marketing to Boost SEO

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Search engine optimization (SEO) is a complicated method of ranking high on search engines that are affected by hundreds of variables. There are over 200 ranking variables to examine, and depending on how the “ranking factor” is defined, there could be even more.

It’s no surprise, then, that your other digital marketing strategies will influence the success of your SEO efforts. Content marketing, social media marketing, and influencer marketing are all strategies that can help your SEO in a variety of ways. But what about producing and sending out a brand-specific email newsletter?

Why bother with newsletters?

The concept of a newsletter has been around a long time as email itself, but since the new trend in web marketing, newsletters have become an important marketing element. The following benefits of using newsletters are as follows:

• Convenient delivery to your customer’s inbox without the need to visit a separate website;
• Solid opportunity for thought leadership; and
• Timely information on emerging trends, breaking news, and key developments.

How to use email marketing with SEO

Continue reading to learn how to persuade visitors to your website to sign up for your newsletter and why email marketing and SEO compliment each other so effectively:

Build your subscriber list organically

Purchasing a list of email addresses to act as the foundation for your email blasts is conceivable and occasionally advised, but for most brands, this is a bad idea. Irrelevant users will leave quickly, and if your message is flagged as spam by too many individuals, you may be barred from sending email blasts from the same server in the future. Instead, focus on attracting subscribers who are interested in your material.

Experiment with different types of content while still prioritizing quality

When it comes to content, make sure you try out various genres. This is critical for keyword research and your newsletter’s long-term development. Do drip-marketing efforts, for example, work well with your target audience? You’ll only learn what works with your audience if you expose your subscribers to various topics, forms, and mediums. Ultimately, it’s better to prioritize content quality and deliver the greatest material you can to your viewers while staying relevant to their interests.

Measure and analyze everything

The only way to know if your strategies are working is to look at the results; are your rankings improving? Are you acquiring additional backlinks? Have you noticed an increase in organic traffic? What types of content do your best-performing email newsletters contain? Is it possible to send follow-up emails to folks who didn’t open the original one?

Make it easy to share your content

The capacity to assist you in spreading content is one of the most powerful effects of an email newsletter strategy on SEO. Make it simple for people to share your material by including social media sharing buttons in your emails.

Incorporate other channels for the ultimate feedback loop

Although email newsletters and SEO work well together, don’t overlook other digital marketing channels that can help you convert your online marketing strategy into a well-oiled engine.

Ways forward

When SEO methods are supplemented with other digital marketing strategies, such as the distribution of an email newsletter, they perform better. Keep this in mind while you create and implement your SEO strategy, and be prepared to change your techniques as you collect and evaluate additional data.

Any questions on how to create an SEO strategy? Verde Marketing Communications helps businesses of all sizes to grow through strategic marketing, send us a message!