3 Marketing Mistakes Holding You Back From Hitting 7 Figures

ORIGINALLY POSTED ON FORBES.COM SEPTEMBER 22, 2020 | READ THE ORIGINAL POST

Whether you’re laser-focused on hitting your revenue goals or simply trying to increase sales, for most entrepreneurs, marketing can be frustrating and overwhelming. This informative article written by Stephanie Burns, highlights some really good advice about what you could be doing wrong. You can read the full article here. 

Lucy Vincent Stevens, a social media and marketing strategist who has worked on campaigns for prestigious brands including Grey Goose, Rolex and American Express, has a few marketing notes about what you could be doing that is not helping you reach your goals. 

1. You’re Not Focused On Client Generating Content – Looking up keywords and searching volume trends isn’t just an SEO (Search Engine Optimization) tactic. It’s also something you can and must do to identify the core questions your audience is actively seeking answers to.
2.  You’re Not Sharing Your Message Enough Times Or On Enough Platforms  – Focus on sharing your message consistently and on as many platforms as possible.  When creating content, concentrate on repurposing it for different learning styles, and on as many platforms as possible. “With this strategy, one piece of content can be used forty or more times. Less time pumping out new content all day means more time to focus on your zone of genius,” reminds Vincent Stevens. 
3. You Don’t Prioritize Building Relationships – “You must carve out time for building relationships. With technology becoming more ever-present each day—and with the recent social distancing orders—your prospects are yearning for deeper human connection,” says Vincent Stevens. “I’m likely not the first person to mention that in order to buy, your audience must know, like, and trust you. So how can you forge relationships with your audience quickly and powerfully? The first step is to truly care about each individual person your brand comes in contact with. You can exemplify this by responding personally to every single comment and direct message. Ask yourself, ‘How can I truly build a bond with my audience? Through value-added marketing and taking the time to listen and engage your prospects in conversation, you will stand apart from your competition and future-proof your business.” 

Many clients I work with have made similar mistakes, not necessarily because they didn’t know what they should be doing, they just simply didn’t have the time. Don’t worry, you’ve come to the right place.