3 Ways to Effectively Target Gen-Z Consumers with Your Social Media Advertising

Gen Z consumers have considerable purchasing power that will only increase as they enter and continue to mature in the workforce. This younger generation should not be overlooked. Here’s how you can market yourself to them effectively in 3 ways.

Why Market to Gen Z Consumers?

With the surge of short-form video on TikTok and IG Reels, certain marketers are getting infatuated with Generation Z, as they inhabit this area more than any other demographic. If this isn’t startling enough, marketers must take the effort to comprehend what makes this generation click if they want to capitalize on their tremendous buying power. Gen Z, which is young, tech-savvy, and socially engaged, is by far the most racially and ethnically diverse generation ever, with a spending power of over $140 billion and disposable income of $360 billion.

Additionally, understanding what young consumers want will help attract new customers and ensure organizations don’t miss out on important social media trends.

Ways to Market to Gen Z Consumers with your Social Media Advertising

So what strategies should you implement in your social media marketing or advertising to target Gen-Z Consumers?

Make Gen Z feel included.

This entails giving up conventional advertising. We’re not saying it doesn’t work, but for Gen-Z, it’s probably not the ideal strategy. Gen-Z consumers dislike being sold to. They desire a sense of belonging to a community, more than just purchasing products. What is it about your company’s brand that appeals to them? What principles does your brand support and care deeply about that you might utilize to carve out a niche?

Within their online groups, this generation is renowned for being proactive. Therefore, we firmly advise you to find a means to narrow in on a particular Gen-Z “community” that connects with your brand and start there. Learn more about Tiktok’s Content Strategy here.

Grab their attention and show them your humorous side.

Research suggests combining creativity and engagement to grab Gen Z’s attention on social media. In other words, younger customers want to tap, swipe, or click when they land on your posts.

Anything you can do to promote social media discussion or engagement is positive. Use interactive elements like surveys, for instance, to discover more about your clients while also grabbing their interest. An Instagram poll is a quick and straightforward approach to increase follower interaction and generate fresh content ideas.

Also, It may seem obvious, but most Gen Zers want to support companies they see as “fun” and “cool,” which may be why comedy and meme-centric social material are so well-liked and easily shared among the younger generation.

Take a stance.

The day when companies could avoid tackling important societal concerns or political climate is long gone.

The current generation views taking no stance as taking a stand, which can seriously harm your reputation. Another 76% of Gen Z and millennials believe it’s crucial to buy from businesses that promote diversity, and 31% of Gen Z state that they stopped buying from a brand whose social purpose they disagree with.

Bold statements from brands are the expectation. This appears to be related to Gen Z’s urge to speak out and share their opinions. Brands should, of course, always be careful to communicate their positions on social issues with great care to be true to the brand and the core customers.

How are you marketing to Generation Z?

Consider which components of your marketing approach may be updated for the Gen Z market as you adjust your company for the younger generation. Could you be more forthcoming about the charitable endeavors and worthy causes your company supports? Do you need to reconsider how you handle video content? Are there any Gen Z-related micro-influencers you might collaborate with?

Ready to take your Gen Z marketing strategy to the next level? If this is an area of growth you’re ready to invest in, we’d love to help. Contact us!